Ecosystem Growth Council Weekly Update Thread

Ecosystem Growth
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This post marks the beginning of an update thread from the Ecosystem Growth Council (EGC):

Hello Scroll DAO,

This is Miana, and together with Mark, I occupy the second Scroll seat in the EGC. I will be responsible for reporting to the community updates from the EGC meetings. Please find below the first update:

Since its formation the EGC met twice:
22/07 - Kickoff - participants: Sov; JuanRah & DonPepe; Natalie & Jashar; Eugene & Jamilya; Mark & Miana.
29/07 - First meeting - participants: Sov; JuanRah & DonPepe; Natalie & Jashar; Miana.

So far we:

  • Drafted and discussed the EGC Charter
  • Drafted and discussed the EGC Proposal Evaluation Criteria & Rubric
  • Reviewed and discussed the existing CCC2 RFIs

Moving forward we aim to:

  • Get alignment on growth and strategy
  • Define roles and responsibilities within the council
  • Prepare a public facing Notion page
  • Post updates consistently
  • Finalise reviewing the growth proposals backlog
  • Draft a proposal pipeline
  • Post a finalised initial version of the EGC Charter on the Scroll DAO forum.

Action item request for the community:

  • Review and leave feedback on the EGC Charter when finalised.

Please let us know if you have any questions or remarks.

Thank you,
The EGC

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Hello Scroll DAO,

The EGC hosted its second meeting:

05/08 - Second Meeting - participants: Sov; JuanRah & DonPepe; Natalie & Jashar; Jamilya; Mark & Miana.

So far we:

  • Created and posted the EGC Charter.

  • Conducted research into growth definitions and initiatives within the DAO and produced an internal document to support designing the growth strategy for the DAO.

  • Designed and discussed a public facing proposal pipeline for Notion.

  • Discussed a growth proposal submission template and a Standard Operating Procedure (SOP) for proposal submission.

  • Discussed tentative growth proposal verticals and RFPs.

Moving forward we aim to:

  • Align with the Scroll growth team, finalize, and publish a growth strategy document to share with the community by the end of next week.

  • Meet with RnDAO to follow up on their findings on their Research to Inform a Builder Research Strategy.

  • Finalise and publish the proposal submission pipeline and the proposal submission SOP, and share them with the community by the end of next week.

  • Create a draft to define high level verticals and potential structure for RFPs.

  • Get alignment on council members’ roles and responsibilities.

Action request for the community:

  • Review and the growth strategy document; the proposal pipeline and template and the submission SOP when posted on the forum.

Please let us know if you have any questions or remarks.

Thank you,
The EGC

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Thanks so much, @Miana for the update. Does the EGC have any specific milestones (or stages to) that the WG is trying to reach that you can include in your next update?

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Hey @coffee-crusher !

Thank you so much for this question and the follow-up on this week’s governance call. Apologies again for the delay in response.

I will post an answer in the thread as well, to make sure that people who could not attend the governance call and are interested in the topic are able to follow the conversation.

The original EGC proposal did not mention a specific timeline, but it highlighted a set of responsibilities, which are:

  • “Reviewing and responding to RFI responses

  • Approving growth proposals, ensuring there is the appropriate alignment and oversight in place

  • Reporting on the results of the council’s activities

  • Sourcing potential external collaborations

  • Familiarizing themselves with relevant research topics concerning growth

  • Attending regular meetings (at least 2 team check-ins per month)”

The initial proposal also shared a tentative timeline. It looked like this:

”Month 0: voting cycle, approval, recruiting process (assuming this is June 2025)

Month 1: council officially commences, reviews RFIs, and reviews research

Month 2: scope additional RFIs/RFPs, review, provide feedback, refine

Month 3: begin making decisions about which growth programs to support (specific projects that can be considered on an ad hoc basis), initial reporting, continue sourcing new ideas as appropriate

Months 4-5: depending on the volume and quality of ideas/proposals, the EGC could continue the review and approval process, and/or shift to working with the awarded initiative to maximize success. Additionally, a draft of the charter should make it to the forum during this time so that it can be included in the voting cycle taking place during month 6 to avoid disruption (assuming that reflects the interest of the DAO).

Month 6: Final report, extension, or renewal including charter.”

When the EGC met for the first time in August, we realised that we needed to conduct the necessary research, align on growth priorities with Scroll’s Up Labs, define the relevant evaluation metrics, and define the scope of the council through a charter before we could properly review the existing RFIs. Due to that, we had to push the initial timeline by a month.

Here is an updated version of the first 2 months of the timeline:

Month 1: Council officially commences, drafts EGC Charter, and shares it with the DAO for feedback, reviews research, drafts and discusses growth strategic priorities and evaluation metrics, drafts proposal pipeline and SOP, drafts tentative RFPs, and aligns with Up Labs on growth.

Month 2: Finalise the final proposal procedures and share it with the DAO, review RFIs.

Generally, we are aiming at sticking with the tentative timeline; however, as we progress on setting the foundation for the EGC, and we identify gaps in structure that were not previously foreseen, we might stray from the original tentative timeline at times, and we will communicate those, as well as any other additional actions the EGC will take.

Following this feedback, I will aim to increase the context given in the updates as well as details on the alignment with the tentative timeline.

Please feel free to let us know if you have any follow-up comments or questions.

Thank you again for your support,
Miana - on behalf of the EGC

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Hello Scroll DAO,

The ECG hosted its third meeting:

12/08 - Third Meeting - participants: @Sov;@0xDonPepe ;@Natalie & @Jashar; Eugene; Miana .

So far we:

  • Created and posted the EGC Charter. This document requires input and feedback from the community.

  • Created a public-facing Notion page.

  • Conducted, finalised, and discussed research on ecosystem-wide and DAO-specific growth initiatives.

  • Drafted and discussed a Growth Strategic Direction Document that highlights the main growth verticals and their specific assessment metrics. This document requires input from Scroll’s Up Labs.

  • Produced and reviewed async the Standard Operating Procedures (SOP) for proposal submission. This document is dependent on finalising the Growth Strategic Direction Document.

  • Drafted Requests For Proposals (RFPs) for the tentative growth verticals. This action item is dependent on finalising the Strategic Direction Document.

  • Drafted and discussed a proposal pipeline for Notion. This action item is dependent on finalising the Strategic Direction Document.

  • Drafted an EGC Role Definition Document that is currently under internal review.

Upcoming meetings:

  • Meeting with RnDAO to discuss their findings on the Research to inform a builder support strategy - Tuesday 19/08/2025

  • Meeting with Raza, the head of growth at Scroll’s Up Labs, to discuss the growth strategic direction: Thursday, 21/08/2025

  • Meeting with @Juansito to discuss alignment with the Community Council (CC) - Tuesday 26/08/2025 or Tuesday 02/09/2025

Timeline updates:

  • In last week’s update, we announced that we will post the Proposal Pipeline Template, the SOP Document, and the Growth Strategic Document this week. The timeline has been pushed by two weeks to better align with Scroll’s Up Labs’ newly defined growth strategic goals.

  • According to the tentative timeline proposed in the Proposal: Ecosystem Growth Council Formation, the CCC2 RFIs were to be reviewed within the first month following the council’s formation. Due to a delay in evaluating metrics and aligning the growth strategy, we will have to postpone the evaluation to the second month of the mandate. We have individually reviewed each proposal and discussed it. For the sake of fairness and consistency in the evaluation process, we will evaluate them publicly through a well-defined and publicly accessible proposal pipeline. We would like to publicly thank the creators of RFIs for their patience.

    CC: @Tomas ; @jengajojo_daoplomats ; @UI369 ; @Curia ; @0xJustice ; @Samater

Action request from the community:

  • Please review and give feedback on the EGC Charter. As a DAO document, it requires the community’s feedback and endorsement to be included in the upcoming voting cycles.

Please let us know if you have any questions or remarks.

Thank you,
The EGC

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Realize it’s a semantic difference, but can’t help but stress it here - EGC is a council and not a working group! Just want to call that out in the sense that working groups, like the GCR one are meant to be much more narrow in terms of their outputs. For example, the GCR working group is meant to produce a GCR proposal that gets passed and then it won’t exist anymore

Whereas, the EGC is meant to be a council that, assuming they fulfill the kind of milestones that @Miana has written out, is meant to be a more permanent structure within the DAO that gets it’s mandate and budget approved via DAO votes.

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Hello Scroll DAO,

Due to an overlap in topics, we decided to merge the updates from the past two weeks.

Two weeks ago, we met with RnDAO and Raza, Scroll’s Head of Growth. Last week, we had our weekly sync where we discussed how to incorporate the insights from the meetings in the final Strategy document, indicating Direction and Focus Areas, as well as evaluation criteria for the proposal pipeline. Below is a summary of the main points discussed in the meetings:

19/08 - Meeting with RnDAO - participants: @danielo; @Mecherodsim; @0xDonPepe; @Juanrah; @jashar; Eugene; Jamilya; Miana

  • We discussed:

    • The main builder motivations when choosing an ecosystem over another are.

    • What Scroll has been doing so far, the builders’ perception of it, what strategies worked, and what strategies need improvement.

    • The pyramid of builder support needs.

    • Entry barriers for builders in Web3 ecosystems and what Scroll can do to mitigate them.

    • Builder archetypes.

    • Main concepts that the EGC can experiment with.

If you did not get the chance to read RnDAO’s Scroll Builder Support Research, we warmly recommend doing so.

21/08 - Meeting with Raza - participants: @RazaRazaRazaRazaRazaRazaRazaRaza ; 0xDonPepe; JuanRah; @Natalie; Jashar; Jamilya; @Markuge@MarkMarke; @Mark; Miana

  • We discussed:

    • Scroll’s history in terms of strategic direction.

    • Scroll’s current strategic direction.

    • How Scroll differentiates from other Web3 ecosystems.

    • Alignment with EGC’s identified strategic direction.

    • Relevant metrics for the Labs.

We would like to thank both RnDAO and Raza for meeting with us and helping us shape our strategic direction and set our strategic priorities.

26/08 - Fifth EGC Meeting - participants: @Sov; JuanRah; DonPepe; Natalie; Jashar; Jamilya; Mark; Miana

We discussed:

  • The main growth verticals and their respective budget allocations.

  • Ideas for growth proposals.

  • Expected timeline and responsibilities.

  • Ways to improve communication with the DAO.

Moving forward:

  • We plan to conclude the discussions surrounding the EGC growth strategy, as well as finalise and distribute the following documents to the DAO:

    • EGC Strategic Growth Direction.

    • Proposal Evaluation Metrics.

    • Proposal Pipeline.

    • Standard Operating Procedures (SOPs) for proposal submission.

    • Requests for Proposal (RFPs) for the main identified growth vertical.

  • In line with the DAO-wide conversation surrounding DAO organisational direction, we are discussing internal roles and responsibilities.

Expected timeline:

  • By Friday, September 05th - Finalize the DAO’s Strategic Growth Direction

  • By Friday, September 19th - Finalize the Proposal Pipeline, the SOPs, the first RFPs, and the Evaluation Rubrics

  • By Tuesday, September 30th - Open applications for Proposals and start reviewing the April RFIs.

Action request for the community:

  • Please review and give feedback on the EGC Charter. As a DAO document, it requires the community’s feedback and endorsement to be included in the upcoming voting cycles. We aim to include it in the October voting cycle.

Please let us know if you have any questions or remarks.

Thank you,
The EGC

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Thank you so much, @Miana for the update, and great details with timelines for the upcoming deliverables. For the DAO Growth Strategic Direction, are you looking for community feedback on that doc once it’s published later this week?

And, @connormcmk , can we cover the EGC Charter for our upcoming Scroll Delegate Proposal Bonanza call this week, as the EGC team wants to include this proposal in the October voting cycle, and currently no delegate has commented on their proposal?

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Thank you for the comment @coffee-crusher !

The strategic direction won’t be up for voting because it is not designed as a document set in stone, but rather to show the direction and the reasoning behind it. Which means that feedback from the community is more than welcome and will be addressed appropriately.

We spent the last weeks discussing with the Labs and RnDAO, given their research, and we would love to hear the voice of the community so we can adapt and grow our strategy.

About the Charter, which is supposed to be a document set in stone, having it included in the Proposal Bonanza would be very much appreciated.

Thank you,
Miana - on behalf of the EGC

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Thank you so much for the additional context and for the hard work of the EGC, I’m looking forward to reading and providing comments on both the Strategy direction that I see you’ve posted today, and the Charter to help it progress to the October voting cycle. Thank you again to you and the team for this necessary and strategy work.

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Hello Scroll DAO,

The EGC hosted its sixth meeting last week.

  • 02/09 - Sixth Meeting - participants: @Sov ; @Jashar ; @JuanRah ; @0xDonPepe ; @Jamilya ; @Eugene ; @Mark; @Miana

  • We discussed:

  • Upcoming meetings:

    • Meeting with Raza - to receive updates and coordinate on the Labs’ strategic direction and strategy - Monday, September 8th

  • Expected timeline:

  • By Friday, September 19th - Finalize the Proposal Pipeline, the SOPs, the first RFPs, and the Evaluation Rubrics

  • By Tuesday, September 30th - Open applications for Proposals and start reviewing the April RFIs.

  • Action request from the community:

    • Please review and give feedback on the EGC Charter. As a DAO document, it requires the community’s feedback and endorsement to be included in the upcoming voting cycles.

    • Please review and give feedback on the Growth Strategic Direction and Focus. Your feedback is useful in helping us better define and improve our strategy.

Please let us know if you have any questions or remarks.

Thank you,

The EGC

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Hello Scroll DAO,

After two weeks of collecting our thoughts, we are back on planning the direction of the EGC in light of the new strategic directions of the DAO. Here is an overview of the last meetings:

08/09 - Second Meeting with Raza - participants - Raza; @Jashar ; @Natalie ; @JuanRah ; @0xDonPepe ; @Eugene ; @Juansito ; Mark; @Miana;

  • We discussed:

    • Near-term priorities and how the EGC can support them.

09/09 - Seventh Meeting - participants: @Sov ; @Jashar; @JuanRah; @0xDonPepe; @Jamilya ; @Eugene; Mark; @Miana

  • We discussed:

    • The news regarding the pause in DAO governance.

23/09 - Eight Meeting - participants:@Jashar; @Natalie; @JuanRah; @0xDonPepe; @Sov; @Juan; Miana

  • We discussed:

    • The current projects on the Scroll pipeline.

    • How the EGC can support them.

    • How the EGC Strategic Priorities align with the Labs’ strategic priorities and projects.

    • The priorities of the Community Council and how the EGC can support them.

    • The existing proposal pipeline and its evaluation.

    • Communication with the DAO.

Moving forward:

  • We aim to decide how to evaluate the proposals in the existing pipeline.

  • We aim to clarify and communicate the council’s direction more effectively in the coming weeks.

Please let us know if you have any comments or questions.

Thank you,

The EGC

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Hello Scroll DAO,

The EGC hosted its ninth meeting this week and met with Tommy from Open Economy.

30/09 - Ninth Meeting - participants: @Sov ; @JuanRah ; @0xDonPepe ; @Natalie ; @Jashar ; Tommy; @Juansito ; Miana

  • We discussed:

    • The Open Economy Campus, the end of season 2, and moving forward into season 3.

    • The needs of the Open Economy program and how the EGC can support them.

    • The pending RFIs and how the EGC will evaluate them.

  • Moving forward:

    • Further define our strategy in relation to the Labs and the Open Economy program.

    • Respond to all the pending RFIs proposers by the end of this week.

    • Draft and publish an RFP for the current mandate.

    • Reply to unite’s forum post on formulating a growth strategy.

Please let us know if you have any comments or questions.

Thank you,

The EGC

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Hello Scroll DAO,

The EGC hosted its tenth meeting this week.

07/10 - Tenth EGC Meeting - participants: @Sov ; @JuanRah ; @0xDonPepe ; @Natalie ; @Jashar ; @Juansito ; Miana

  • Main points of the meeting:

    • The two main focus areas of the Scroll strategy at the moment are Scroll product marketing and USX.

    • Two meetings will be organized this week with key decision-makers in Scroll, including Emily from Marketing and the Scroll Business Development team.

    • Moving forward, we will adopt a divide-and-conquer approach: Natalie and Jashar will meet with Emily to work on ideas for the Marketing RFP, and Sov, Don Pepe, and JuanRah will meet with the Scroll Business Development team to discuss how to support USX.

    • The EGC is considering allocating 30% of the budget to the marketing RFP and 70% to USX and other stablecoin-related initiatives.

    • We also briefly touched on supporting the review of the submission for the Security Subsidiary Program; however, no conclusion was reached.

09/10 - Meeting with Emily - participants: Natalie Jashar; Juansito; Emily

  • Main points of the meeting:

    • We discussed a Marketing Program that would allocate approximately one-third of the EGC’s budget (roughly $500,000 USD).

    • 3 option tracks for the program:

      • Creator Fund / UGC + Garden: structured user-generated content with briefs, QA, and performance thresholds. Garden and USX could serve as early content anchors.

      • Extension of the Unified Brand Marketing Campaign: expand to include a narrative spine, asset kit, resource hub, distribution engine, ecosystem spotlights, and measurement. Also, expand to ecosystem teams.

      • Support for Open Economy Founders: founder enablement and conversion through mentoring, case studies, and distribution support.

09/10 - Meeting with Scroll BD - participants: 0xDonPepe; JuanRah; Sov; Jane; Juansito

  • Main points of the meeting:

    • Stablecoin launch support - The BD team proposed allocation ideas during the pre-deposit phase, including retail incentives and structures that preserve capital while rewarding community participants at certain thresholds.

    • DeFi integration acceleration - Allocation of funds towards liquidity support to ensure USX achieves broad protocol integration and addresses liquidity concerns across the ecosystem.

14/10 - Eleventh EGC Meeting - participants: Sov; Natalie; Jashar; 0xDonPepe; Junsito; Miana

  • Main points of the meeting:

    • We discussed the outcomes of the two separate meetings held the previous week and the next steps.

    • We reviewed the marketing RFC before posting it to the forum.

    • We focused on shaping the allocation of builder support funds and on supporting marketing initiatives in response to community feedback on the RFC.

  • Moving forward, we:

    • We will post a marketing RFC to gauge the DAO’s sentiment on potential initiatives for user acquisition marketing.
      Note: The EGC Marketing RFC was posted on October 16th. Please review it and provide us with feedback.

    • Design an incentive proposal for upcoming Scroll apps to share with the community.

  • Additional information:

    • The meeting scheduled for October 21st has been canceled due to travel.

Please let us know if you have any comments or questions.

Thank you,

The EGC

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Hello Scroll DAO,

The EGC hosted its twelfth meeting this week.

28/10 - Twelfth EGC Meeting - participants: @Sov ; @JuanRah ; @0xDonPepe ; @Natalie ; @Jashar ; @Juansito

  • Main points of the meeting:

    • The current marketing RFC and the traction it has gotten so far, including attending the weekly governance call to promote it to the community.

    • Changes in the builder support fund allocation initiative.

    • Moving forward with the EGC’s responsibilities on the Security Subsidy Program.

    • DevConnect and EGC’s presence at the event.

  • Moving forward, we:

    • Follow up on community engagement regarding the Marketing RFC.

    • Schedule a meeting to prepare for the following steps on the Security Grants via Karma.

    • Prepare DevConnect presentation.

Please let us know if you have any comments or questions.

Thank you,

The EGC

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Hello Scroll DAO,

The EGC hosted its thirteenth meeting this week.

04/11 - Thirteenth EGC Meeting - participants: @0xDonPepe ; @Natalie ; @Juansito ; @Mark ; @Miana

  • Main points of the meeting:

    • Mark and Miana will be leaving Scroll, and thus their contribution to the EGC will come to an end. @Mercy_Wairimu, governance intern at Scroll, will take over the reporting responsibility from Miana.

    • The role of the EGC in the new governance structure.

    • The responses received on the RFC and the next steps regarding the marketing program.

  • Moving forward, the EGC will collaborate with Scroll to:

    • Propose a clear definition of the role the EGC will play in the following governance structure, which is set to go live in January 2026.

    • Come with a clearly defined marketing proposal in collaboration with Scroll.

  • Message from Miana to the community:

    • Many thanks to my fellow EGC members and to the Scroll DAO community at large. Having the opportunity to see such a dedicated community work together through different times and climates has been a fantastic learning and growing opportunity for me. My path will likely cross not only with my fellow council members but also with each of you.

Please let us know if you have any comments or questions.

Thank you,

The EGC

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