Strategic Focus Plan for Local Nodes

Global Community
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This framework has been authored by @Juansito, @gabriellamena, @Joey, @mimetista.eth and myself.

Overview

The Local Nodes initiative is a hyper-local extension of Scroll Foundation and Up Labs global efforts, serving as a bridge between founders, builders, educators, content creators, and the wider community interested in the Scroll DAO. Their work is essential to driving sustainable, grassroots growth for the Scroll ecosystem.

Motivation

This framework provides strategic guidance for both current and future Local Nodes. It defines clear objectives, reporting structures, and performance expectations, while leaving room for flexibility to adapt to unique local contexts and opportunities.

Building on the foundation set by the Local Nodes Framework proposal, this plan introduces a stronger performance evaluation system. Through monthly reviews, Local Nodes will be assessed on metrics related to community growth, engagement, education, and ecosystem expansion, ensuring their activities directly support Scroll’s long-term mission.

Evaluation Metrics

Community Growth

Measure how effectively each Local Node drives growth and amplifies awareness of Scroll:

  • Highlighted content performance (posts, impressions, mentions, visits, livestreams).
  • Collaborations (articles, videos, graphics in local languages).
  • Partnerships with local communities.

Engagement

Track the depth of community interaction with Scroll initiatives:

  • Social media activity (likes, comments, shares).
  • Conversion rates (new followers, sign-ups for Scroll initiatives like Vibe Code Camp or hackathons).

Education

Assess local efforts to nurture and inspire new builders:

  • Participation and completion rates in workshops, bootcamps, and courses.
  • Number of practical outputs (MVPs, projects, wallets created).
  • Mentorship sessions held.

Ecosystem Expansion

Ensure education translates into real contributions to the Scroll ecosystem:

  • Activities for builders (hackathons, buildathons) co-designed with the Community Council.
  • Number of dApps deployed as a result of local initiatives.
  • On-chain activity growth (wallets interacting with Scroll products).

Execution

Narrative Guidance

Starting in October 2025, the Community Council will provide Local Nodes with narrative documents (weekly, biweekly, or monthly) outlining Scroll-priority themes. These will serve as the backbone for each Local Node’s content and activation strategies.

Monthly success syncs with Local Nodes will continue, and may be intensified in the first month (October 2025) to ensure expectations are aligned and any doubts clarified.

Operational Process

  • Budget & Payments:

    • Monthly payouts in USD, converted to SCR at the time of disbursement (by the end of the month).
    • Milestone-based funding, tied to monthly reports.
    • Cap of $25,000 per 3-month period.
    • Offline events excluded (must be submitted separately to the Community Grants Program).

  • Contributor Onboarding:

    • Clear team roles and responsibilities.
    • Alignment with Scroll’s values.
    • Standardized registration for transparency.

  • Infrastructure Setup:

    • Each Local Node must manage an official verified account (e.g., Twitter/X).
    • Direct communication pipelines with the Community Council.
    • Access to our design team for brand-compliant media.

Tracking & Reporting

  • Weekly Call: All Local Nodes join a shared call to address blockers and align on priorities.
  • Monthly Report: Local Nodes present updates with slides presentation, KarmaGap contributions, and a governance forum report (on the last call of the month).
  • 1:1 Calls: Each hub may request dedicated time with the Community Council team for support.
  • Quarterly Forum Update: Public updates posted on the forum for transparency.

Conclusion

The Local Nodes Strategic Focus Plan provides a scalable, transparent, and impactful structure for regional growth. It aligns local execution with Scroll’s global priorities, enabling each hub to play a key role in:

  • Growing awareness and communities.
  • Driving adoption and on-chain activity.
  • Supporting founders and builders.
  • Finding high-impact projects.

For the next three months, the Community Council will oversee the review, approval, and iteration of Local Node proposals and frameworks. This allows agility while maintaining accountability, without requiring DAO-wide votes for every adjustment.

Final Clarification

Beyond this general framework, specific tasks and requests for support will be shared with each Local Node individually during the weekly calls. Local Nodes should expect to receive clear direction on activities that directly advance Scroll’s growth and ecosystem projects. In many cases, the Community Council will play an active role in designing these activities together with the Local Nodes and providing full support for their execution.

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Looks good to me. I support this framework as clear KPIs, milestone-based payouts, and Community Council-led narrative guidance should keep Local Nodes focused and accountable.

One quick ask, is it possible to clarify attribution rules for onchain growth to avoid double counting? That’s, define who gets credit for wallets, txs, and deployments so different nodes don’t double-count the same outcome.

I’m generally in favour of moving forward and iterating with real data

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Hello @LifeofDan-EL!

In general, since these are Local Nodes, both IRL and virtual initiatives are managed with local communities. However, given that we live in a hyperconnected and globalized world, there’s always room for virtual initiatives to have that broader reach and conception.

That said, the partners, attendees, wallets and txs counted should not be the same, as these are meant to be local initiatives.

For any doubts, data traceability will help us avoid duplicating efforts.
I hope this answers the question.

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This proposal outlines a very well-structured and much-needed framework that will definitely strengthen the Local Nodes initiative. I appreciate the clear alignment between growth, engagement, education, and ecosystem expansion, these metrics make it easier to assess real impact rather than surface-level activity.

That said, I would encourage some flexibility in how these metrics are applied. Local Nodes operate in very different contexts, and a one-size-fits-all approach could unintentionally penalize those focusing on community building or education over technical outputs. A tiered or context-based evaluation model might be worth considering.

I also support the introduction of narrative guidance and regular syncs with the Community Council. These will help maintain coherence between local efforts and Scroll’s broader strategic goals. It might also be valuable to introduce a lightweight public dashboard to visualize progress and strengthen transparency.

This is a thoughtful and actionable plan, thank you to everyone who helped in preparing this.

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This brings the necessary structure to help the Local Nodes program scale effectively. The emphasis on builder-focused outcomes like “dApps deployed” is spot-on, ensuring we track tangible value over social buzz. One small suggestion: for “Ecosystem Expansion,” it could be powerful to track how many local builders go on to receive main grants, showing the program’s long-term ROI.

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Yes, it answers that for me. Thanks.