Devconnet Argentina 2025 by FinGuru

Scroll in Argentina: Unlocking Regional Momentum at Devconnect 2025

Web3 Adoption

Argentina has one of the highest crypto adoption rates in Latin America, driven by economic volatility and a highly educated, tech-savvy population. The 2023 Chainalysis Global Crypto Adoption Index ranks Argentina among the top 15 globally. Buenos Aires is also a hub for regional Web3 activity, hosting major events like Labitconf and ETH Latam.

Relevant metrics:

  • ~26% of Argentines have used or own crypto assets.

  • Local stablecoin usage is among the highest globally.

  • A growing number of developers participate in Ethereum, zk, and DeFi initiatives.

-Arena, Leonardo (2021) “Las criptomonedas como atractivo beneficio compensatorio en Argentina” UCEMA

-Espinosa, Catalina (2025) “Crece el número de usuarios de criptomonedas en Argentina” Statista Market Insights

-Taboelle, Karina (2023) “¿Qué es Web3 y cuál es el futuro para las empresas?” Fingurú Tecnología e Innovación

Regulatory Landscape

Argentina’s regulatory framework is currently neutral to positive regarding blockchain and cryptocurrencies. While formal regulation is still evolving, crypto remains legal and widely used. Notably:

  • Crypto trading is legal and taxed.

  • There are no prohibitions on blockchain development.

  • The Central Bank (BCRA) issued warnings but hasn’t banned crypto activities.

This environment allows for innovation while maintaining dialogue with regulators and financial institutions.

Adoption Challenges

  • Regulatory uncertainty around stablecoins and taxation.

  • Limited access to capital for local founders.

  • Educational gaps in blockchain fundamentals and governance.

  • Infrastructure disparities between Buenos Aires and other provinces.

Fingurú aims to mitigate these gaps through educational and community-driven initiatives, especially focused on underrepresented regions.

Why is Devconnet an important event for Argentina?

It’s the most relevant global event in the Ethereum ecosystem.

Organized by the Ethereum Foundation, Devconnet brings together developers, researchers, educators, and project leaders from across the Web3 and DeFi landscape.

Hosting Devconnet in Buenos Aires this year cements Argentina’s role as a global Web3 innovation hub.

Argentina is a hotbed of Web3 talent.

The country has one of the most active and well-regarded developer communities in the Ethereum world. Projects like OpenZeppelin, Decentraland, RSK, and Koibanx were born here or have a strong local presence.

International exposure for the local ecosystem.

With thousands of international attendees, Devconnet turns Buenos Aires into the epicenter of the global Web3 scene for a full week. It’s a unique opportunity to showcase talent, projects, and local culture on the world stage.

High concentration of strategic side events.

Throughout Devconnet week, dozens of parallel events take place—workshops, hackathons, protocol parties, community meetups, etc. These side events are crucial for technical networking, user adoption, and brand positioning.

Why is it important for Scroll to be present during this week?

Positioning as a strategic Layer 2 within the Ethereum ecosystem.

Scroll is one of the most promising zkEVM rollups. Hosting or sponsoring a side event during Devconnet week showcases Scroll’s leadership in scaling Ethereum and building strong communities.

Unique opportunity to recruit developers and founders.

Scroll can directly engage with teams looking for the best place to build, deploy, or migrate their projects. Having a branded event amplifies that visibility and relevance.

Grow its LATAM community and governance participation.

Latin America is fertile ground for real decentralization. A side event focused on education, governance, and onboarding helps integrate new contributors into the Scroll DAO.

Align with Ethereum’s global narrative.

Showing up during Devconnet week sends a clear message: Scroll is not only a strong technical infrastructure, but also a committed actor in Ethereum’s evolution and long-term mission.

With this context, the Scroll + Fingurú + Chatter Pay side event becomes more than just a meetup — it’s Scroll’s entry point into one of the most vibrant and respected Web3 communities worldwide, at the exact moment the ecosystem will be watching.

Centralized Exchanges

Operating exchanges in Argentina include:

  • Ripio

  • Belo

  • Lemon Cash

  • Buenbit

While Scroll is not yet listed on these platforms, partnerships and educational outreach such as ChatterPay and Fingurú can help facilitate awareness and support future integrations.

Local Ecosystem

Argentina is home to several leading Web3 and blockchain projects:

  • OpenZeppelin (smart contract auditing)

  • Decentraland (virtual worlds)

  • Koibanx (blockchain infrastructure for banks)

  • Rootstock (RSK) (Bitcoin sidechain)

  • Buenbit, Ripio, Lemon (crypto platforms)

These projects are strong potential allies for Scroll-focused initiatives.

Crypto-Friendly Businesses

Crypto adoption extends to e-commerce, real estate, and hospitality:

  • Various merchants accept stablecoins or Bitcoin via POS apps like Lemon or BitPay.

  • Some real estate transactions are made in USDT or DAI.

  • Freelancers frequently receive crypto payments through platforms like Bitwage.

Existing Communities

Argentina hosts some of the most active Web3 communities in LATAM:

  • ETH Latam Buenos Aires

  • Crypto Argentina

  • BUILDL Buenos Aires

  • LaBITconf

  • Telegram groups with 10K+ members focused on DeFi, NFTs, and zk technologies.

Fingurú has long-standing relationships with these communities and can help bridge Scroll’s initiatives into their networks.

Leadership

Fingurú, a digital media platform and education hub, proposes to lead the Local Node initiative in Argentina. Founded with the belief that accessible, creative, and participatory content can drive real change, Fingurú works across:

  • Event organization and coverage for more than 2000 people each (BAEF, Latam Economic Forum, Labitconf, BLOCKHOUSE)

  • On-demand Web3 education (courses in tech, finance, and communication)

  • Strategic alliances with startups, developers, and influencers.

Why us?

  • Strong track record in community engagement and event execution. We’d reached massive events with more than 2,000 people including specialists speakers, recognized figures, public officers from local and national governments.

  • Access to a 9K+ followers on Instagram, and more than 200k audience per month, thousands more across LinkedIn, Twitter/X, and more than 800 users on our web https://www.fin.guru/ / https://cursos.fin.guru/

  • Deep commitment to education, innovation, and decentralization.

Events & Hackathons

Argentina has hosted:

  • ETH Latam (2022, 2023, 2024)

  • LaBITconf (annual)

  • ETH Global Buenos Aires (planned)

  • BUILDL hackathons

  • Web3 & DeFi meetups (monthly)

Fingurú has participated in, promoted, and hosted most of the mentioned events such as FinGuru NET (5 editions), with a unique blend of content, networking, and fun.

Proposed Initiatives (High-Level)

If selected, Fingurú would launch the Local Node by:

  • Hosting community meetup and Devconnect Side event with Scroll onboarding sessions in Buenos Aires.

  • Creating zk-focused educational content in Spanish.

  • Supporting Scroll Open participants with workshops and mentoring.

  • Driving DAO awareness and governance participation via media campaigns.

  • Work as the biggest web 3 & blockchain network in Argentina.

Support Needed

To make the node successful, Fingurú would benefit from:

  • Funding to cover events, media production, and personnel.

  • Access to Scroll educational resources and technical documentation.

  • Amplification via Scroll’s official channels and coordination with other Local Nodes, as ChatterPay as co-producer and local team in the event.

  • Amplification via Fingurús official channels and networks.

Why Argentina?

Argentina is a regional leader in crypto innovation. Its developers, users, and founders are deeply engaged with Ethereum and zero-knowledge technologies. Fingurú’s presence, network, and expertise position us to supercharge Scroll’s mission locally — with teams like ChatterPay, a WhatsApp-based smart wallet leveraging AI and account abstraction to simplify blockchain interactions. ChatterPay not only took first place in both the General and Scroll tracks ​​during Ethereum Argentina 2024, but was also selected for the first cohort of the Scroll Open Campus in Malaysia (2025), where it continues to actively collaborate with the program. This clear follow-through — from sponsoring local hackathons to supporting long-term builder growth globally — demonstrates Scroll’s genuine dedication to ecosystem development and sustainable innovation in Latin America and beyond.

https://chatterpay.net/
https://x.com/tomasdm_eth/status/1927018071123795982

Vision:

To make Scroll a household name among builders and users in Argentina through high-impact education, events, and community-building.


Summary

This proposal seeks funding and support for Fingurú to lead the Scroll Local Node in Argentina. Our mission is to expand the Scroll ecosystem in Latin America by organizing high-impact educational event, promoting governance participation, and nurturing the next generation of builders and founders.

  • Funding request: $18,300 USD over 3 months

  • Key stakeholders: Fingurú, ChatterPay, Web3 developers and founders, partner DAOs and startups, Scroll DAO

  • Expected outcomes: Main side event (NOV 19th) from the Devconnect Conference in Argentina (17-22 Nov) with projects contributing to Scroll community.


Motivation

Scroll needs strong, reliable regional partners to activate and sustain its presence. Argentina, with its vibrant crypto community, developer talent, and strong grassroots adoption, is a natural hub for Scroll’s Latin American growth.

Fingurú brings:

  • 7+ years of community engagement through digital content, events, and education

  • Experience with major LATAM forums and conferences (BAEF, LaBITconf, ExpoEFI, etc.)

  • A strong brand and audience among 18–35-year-old Web3 professionals

Our mission is to create accessible, creative, and action-oriented spaces for builders. This Local Node is a perfect extension of our work, aligned with Scroll’s long-term vision.

No conflict of interest: Fingurú operates as an independent educational and media platform with no financial affiliations to existing Scroll competitors.

Previous events production:

Buenos Aires Economic Forum: The BAEF is an official event of Innovation Tech Week Buenos Aires, the week that brings together local and international entrepreneurs, corporations, SMEs, and investors in Buenos Aires for various events, meetups, panels, and talks with the mission of driving innovation and development in the country, fostering networking, learning, and collaboration among all stakeholders in the ecosystem. In its first edition in the Latin American Art Museum (MALBA) there were more than 12 speakers and 300 attendees.

Latam Economic Forum: is an economic discussion event forum, generally organized in Buenos AIres, which brings together business leaders, politicians, academics and other experts to analyze and debate economic issues relevant to the region, specially with the attendance of government officials from Argentina, like the president and the main staff from the gavinet.

FingurúNET: are several events organized from Fingurú Community with focus in Tech and Fintech. Each event had its own special study area: from AI, Green energies, Fintech, Cryptoworld, and more.

​​FinGurú | educación & entretenimiento 😉 on Instagram: "🌟 ¡Durante el FingurúNet Green Edition disfrutamos de charlas increíbles! 🌟 Exploramos temas esenciales como la sostenibilidad, la ecología y los avances tecnológicos 🌱🌍💡 Quisimos conocer la opinión de nuestros invitados y les hicimos algunas preguntas junto con @aleeem1 🎙️✨ ¿Te gustaría saber qué piensan? 🤔 Dale like si crees en un futuro más verde y sostenible. Compartí tu opinión en los comentarios 💚 #FingurúNetGreenEdition #Sostenibilidad #EcoAmigos #CharlasVerdes #InnovaciónSostenible #FuturoEcológico #OpinionesSostenibles #EventosSostenibles #CambioClimático #TecnologíaVerde #Entrevistas"

Previous events coverage for social media content:

Labitconf

ExpoEFI FinGurú | educación & entretenimiento 😉 on Instagram: "✨ 3 claves que llevé de @expoefi ✨ @macaenelmercado participó de este gran evento y nos cuenta todo lo que tenemos que saber ¿Qué pensas sobre los dichos de @javiermilei ? Te leemos en 💬 #politica #sociedad #expo #expoefi #efi #milei #caputo #presidente #argentina"

Expopyme

ExpoUADE FinGurú | educación & entretenimiento 😉 on Instagram: "🙌En @uadeoficial se pudieron la 10 con la @uadefain y organizaron tremenda feria de ingeniería.🤝 Conocé todos los proyectos de las diferentes carreras que tenes para elegir. Hay emprendimientos increíbles, investigaciones asombrosas e incluso empresas de graduados que la están rompiendo. ¿Vos, cómo la pasaste? ¿Qué fue lo que más te gustó? #ingenieria #biotec #ambiente #desarrollo #informatica #insutrial #programacion #robot #AI #IA #Inteñigenciartificial #chatgpt"

Ethereum Arg FinGurú | educación & entretenimiento 😉 on Instagram: "¿De qué trata Ethereum Argentina? 🤔 @matupaluch habla con Marina, organizadora del evento 🤝🏽 ¿Y vos ya participaste en un evento cripto? ¿Qué esperas para iniciarte? Te leemos en los 💬 #cripto #criptomonedas #crypto #argentina #moneda #monedavirtual #btc #ethereum #solana #blockchain"

Cardano ADN FinGurú | educación & entretenimiento 😉 on Instagram: "¿Qué tenemos los argentinos a la hora de desarrollarnos en el mundo del blockchain? 🇦🇷 @april.florence_ habla con @alexpestchanker y nos cuenta todo lo que no sabemos 📚🤩 ¿Ya conocías a Cardano? Te leemos en los 💬 #cardano #bitoin #btc #blockchain #comunidad #web3 #ethereum #solana #cripto"

​​FinGurú | educación & entretenimiento 😉 on Instagram: "¿Qué piensan @matteo_palladino @santiinversiones_ @milazurbriggen @nicolasalvagni sobre la educación? El pasado sábado hablamos con líderes de opinión y nos contaron sobre sus proyectos. 🗣️🤝🏽 ¿A vos qué aspecto te parece más relevenate sobre la educación? Te leemos en los comentarios 💬 #educación #argentina #cardano #poltica #sociedad #argentina #proyectos #economia #fondeo #uruguay"

MWC24 FinGurú | educación & entretenimiento 😉 on Instagram: "¡Las 5 tecnologías que cambiarán el mundo! 🤖🌎 @soymiapascal nos lleva al MWC24 donde se presentaron las tecnologías más novedosas. ¿Qué te parecen estos avances? ¿Te gustaría probar uno de ellos? Te leemos en los comentarios. 💬 ¡Gracias @unicornioagencia por la invitación! #barcelona #tecnología #tech #techdencias #tecnology #usa #eeuu #argentina #avances #news #tecnews #mwc #2024"

​​FinGurú | educación & entretenimiento 😉 on Instagram: "Hoy, desde Barcelona, @soymiapascal nos lleva a vivir la experiencia del Mobile World Congress. 🤖🇪🇸 👉🏻 En este evento, no sólo se anuncian los últimos smartphones y APPs, sino también lo nuevo en robótica, realidad aumentada, internet de las cosas, vehículos y mucho más. ✅ Además, cuenta con área de pitching para que las + de 200 startups presenten sus proyectos ante posibles inversores y socios estratégicos. ¿Lo conocías? 😁 Compartile el video a tu amigo/a fan de la tecnología ↗️ Gracias por la invitación @unicornioagencia 🦄🙌🏻 #tecnology #tecnología #España #argentina #usa #Barcelona #MWC #Mobileworldcongress #avances #future #robots #phones #cars"


Execution

Operational Plan

  • Kickoff phase (Month 1):

    • Team onboarding and role assignment

    • Launch public Scroll Argentina social channels networks (Telegram, Twitter)

    • Announce Fingurú x Scroll Local Node across all media

  • Monthly cycles (Months 2–3):

    • Prepare the co-production of the main side event in “Imperial Beer House Campo Argentino de Polo” on November 18th by Fingurú & ChatterPay: Like an after office networking event with celebrities, influencers and specialist from the web3 community in one of the most important entertainment & after office spaces in Buenos Aires.
    • Release biweekly educational content (zk/Scroll-focused)
    • Pre-sale the event with special content and promotion in ads and during Devconnect Conference in La Rural (Nov 17-22)
    • Coverege of the Conference and Side event in Imperial for social media networks.

Project Management

  • Tracking via Notion workspace (task board, KPIs)

  • Public updates every month via Scroll Governance Forum

  • Monthly syncs with Scroll Foundation team


Personnel & Resources

Core Team:

  • Project Lead & Community Manager – Fingurú Founder Franco Ammaturo & ChatterPay Founder Martín H. Pefaur

  • Content Producer & Educator – Experienced journalist/developer CMO Fingurú Candy Stefanía Bargardi

  • Event Coordinator – Manages logistics and partner outreach

  • Governance & Ecosystem Lead – Ensures DAO engagement and onboarding

Additional collaborators:

  • Local speakers, Scroll ecosystem partners, technical mentors. Specialist from the web3 ecosystem, blockchain and crypto communities.

Resources Required:

  • Venue costs for meetups

  • Media production (video, design)

  • Communication & marketing budget (meta, google, ads)

  • Tools (Zoom Pro, Notion, Canva, Substack, capcut)


Financials

Team & Collaborators TOTAL USD6.600

Camila Velasco (@kamivelasco)

Tech and innovation influencer with significant impact in the Argentine crypto ecosystem. Camila works in-house at FinGurú as a content creator, amplifying news and promoting events. She is ideal for promoting the Scroll event.
➤ Instagram: 30,000 followers
➤ Media, communications & marketing. Co-branded content with Scroll.
Fee: $400 USD

Stephie Cherni (@stephiecherni)

Influencer specialized in technology, highly respected in the entrepreneurial ecosystem. She trains companies like Telecom Argentina on emerging technologies and lectures in communication masterclasses at UCA.
➤ Instagram: 133,000 followers
➤ Media, communications & marketing. Co-branded content with Scroll.
Fee: $500 USD

Stefanía Bargardi

CMO at FinGurú, expert in community building and strategic relations. Experienced in coordinating teams of over 15 people.
➤ Event organizer, content writer, and project manager.
Fee: $1100 USD

Martín Pefaur

CTO and co-founder of ChatterPay and FinGurú. Expert in AI and Blockchain. Leads tech teams of over 20 people.
➤ Speaker, liaison with blockchain networks, special guest coordination, DevConnect communication.
➤ Project manager.
Fee: $1000 USD

Tomás DiMauro

Co-founder of ChatterPay. Developer specialized in AI and Blockchain. Experience in building high-impact companies.
➤ Speaker, guest relations, DevConnect communication and outreach.
Fee: $500 USD

Franco Ammaturo

Founder of FinGurú. Vast experience in event organization and brand building. Strong network and proven track record hosting top educational events in Buenos Aires (e.g., Buenos Aires Economic Forum at MALBA, Latam Economic Forum, FinGurúNet).
➤ General lead, venue & special guest relations, team oversight.
Fee: $1,300 USD

Martina Paluch

Radio host and communicator.
➤ Pre-, during- and post-event press, joint interviews with Stefanía Bargardi for content production.
➤ Co-branded content with Scroll.
Fee: $500 USD

Sean Perkins

Photographer and videographer specialized in events.
Fee: $400 USD

Valentina Barrera

Community manager.
Fee: $600 USD

Cecilia Mahon

Graphic designer.
Fee: $300 USD

Media Assets (included with team)

@FinGurúok (X / Twitter): 13,000+ followers. Launchpad for most crypto events.
➤ Audience: 20–35 years old, tech and finance enthusiasts.

@Figurúok (Instagram): 200,000 monthly reach.
➤ Primary target: 20–30 years old, active in finance and technology.

fin.guru (website): 10,000 monthly visits.
➤ Home for articles leading up to the Scroll Argentina event.

Venue Details: Imperial Beer House Campo Argentino de Polo

TOTAL USD10.500

Imperial is a well-known restaurant located at the Campo Argentino de Polo, making it an ideal spot for our November event, as it will be spring-summer season in Argentina. We will have exclusive use of the entire venue for Scroll, which includes bar and catering services.

Located at Av. del Libertador 4096, C1426 Cdad. Autonoma de Buenos Aires, one of the most prestigious avenues in the country.

The Venue Place

Cost: $4,000 USD

Catering (for 200 guests)

Full-service catering including passed appetizers, drinks, and gluten-free options throughout the event.
Cost: $4,000 USD

Event Production

Scroll-themed environment, stage setup, technical infrastructure.
Cost: $1,500 USD

Guest Relations Team (3 people)

Public relations team to ensure event attendance by high-value participants in the crypto/tech/finance ecosystem.
Cost: $1.100 USD

Paid Promotion TOTAL USD600

  • X (Twitter): $300 USD
  • Instagram: $300 USD

CONTINGENCY BUDGET USD500

Total Cost: $18,300 USD

TEAM 6.600

EVENT 11.200

CONTINGENCIES 500 (if not used will distributed for post event promotion)


Evaluation

-What change do we want to see in the world?

We want to make Scroll a recognizable and trusted presence in the LATAM developer and builder ecosystem by creating a high-quality, memorable event during Devconnet week in Argentina. We aim to attract local talent, educate them on zkEVM and governance, and spark their interest in building with Scroll. We’ll show ChatterPay as the main example of success.

-How will we know that change has occurred?

The change will be visible through direct engagement: attendance, interaction with Scroll’s content, participation in follow-up channels, and interest in building on Scroll post-event.

-How do we best measure if that change is happening?

Metric Target

Total Attendees 400+ onsite participants

Scroll Ecosystem Onboarding 150+ new community members (Telegram, Discord, wallet interaction)

Dev Participation 5+ local projects/teams express interest in building on Scroll

Social Reach 100K+ impressions across platforms (X, LinkedIn, IG)

Educational Impact 100+ participants attend workshops or breakout sessions

Governance Awareness At least 50 participants complete a Scroll DAO onboarding flow

We will collect this data through registration forms, engagement analytics, workshop attendance tracking, and a post-event feedback survey.

Conclusion

This proposal is a unique opportunity to anchor Scroll’s presence in Latin America with a high-visibility, high-impact side event during Devconnet week in Buenos Aires (Nov 17–22) — the most relevant Web3 gathering of the year in the region.

Fingurú, as a media and event powerhouse with a proven track record in blending education, technology, and entertainment, will serve as lead organizer. With experience in hosting large-scale events such as, Latam Economic Forum, Buenos Aires Economic Forum and FinGuru NET, we know how to attract and energize local builders.

Chatter Pay, a project native to the Scroll ecosystem, will serve as co-organizer. Their on-the-ground presence and technical credibility will ensure we reach the right audience and speak the Scroll-native language.

The place will be as important as the production. Imperial Beer House Campo Argentino de Polo is a renowned establishment located within the prestigious Campo Argentino de Polo in Buenos Aires. It’s well-known for its vibrant atmosphere and capacity to host significant events, providing a unique experience for attendees. You can learn more about the venue on their Instagram: https://www.instagram.com/imperialbeerhousecp/

Together, with Scroll as the main sponsor, we will deliver an event that leaves a lasting impact, drives awareness and adoption, and positions Argentina as a critical node in the Scroll ecosystem.

Hi @FinGuru. Flagging that we generally reject posts that are posting unsolicited proposals. That having been said, I approved this because a) you might be collaborating with ChatterPay and b) @Buidlers is working on a proposal for a Local Node in Argentina.

We are not doing broad event sponsorships at this point. Please connect with Builders to see if there is a version of collaboration on the Local Node that might make sense.

If the ChatterPay is directly involved and hoping to get some specific growth outcomes from this, we would be happy to connect and discuss directly with them first.

Tagging @Juansito and @gabriellamena for visibility.

Hi Eugene, here Candy CMO of Fingurú. I completely understand and I’m aware that Martín from Scroll is already talking with the staff.