Hi Scroll Community and Foundation,
My application below:
Role applying for: Data & Analytics (Global)
Your forum handle + relevant links:
Forum handle: @Carla
X: @carlaupgrade
Telegram: @carlaupgrade
Writing samples: Carla Martínez - Personal Portfolio
My highlighted article: Scroll - Community Grants Support Program: First events around the world
Relevant experience:
I thrive at the intersection of community relations, governance, and ecosystem development. Over the past three years, I have led data management efforts to help design new policies and programs that support and empower communities across different ecosystems.
I have participated in the writing of reports and papers for DAOs such as Push DAO, H.E.R. DAO, and Scroll DAO.
Under the previous governance model of Scroll DAO, I was part of the Community Council, which consisted of three seats (one from the Foundation and two shared seats). In this role, we led the design and management of a pilot grants program and the coordination of local nodes. For data tracking and transparency, the use of Karma was fundamental, as it allowed grantees and beneficiaries to upload their reports.
After a process of data analysis and curation, part of the results were shared with the community through a Twitter (X) thread. Some relevant outcomes included:
- 2,162 attendees across 26 events in different engagement formats: meetups, events, hackathons, and more.
- 271 new users onboarded.
- 38 strategic partnerships formed.
As part of the Scroll Community Council, I also contributed to the design and tracking of data for Local Nodes. One of the most relevant posts was the Strategic Plan for Local Nodes (in Africa and LatAm), focused on engaging founders and builders and supporting the long-term sustainability of this initiative, alongside an updated reporting framework for their activities.
Previously, as Ecosystem Lead and part of the Push DAO Council, I was involved in managing Push Protocol (now Push Chain) ecosystem partners and liaising across all Push Ambassador programs. I also improved onboarding processes through the Push Grants and Push Ambassador application forms and portals, incorporating continuous feedback from the community.
Part of the data was collected from posts on the Push governance forum and through the use of tools such as Charmverse. The Push DAO 2024-Q3 Transparency Report is a clear reflection of the work of the Council and how I collaborated with other leaders and our designer to bring it to publication. Key metrics included in this report include:
- Promote over 5 educational events in 3 months, including Lagos Blockchain Week, Ethereum México, Devcon 7, and Ethereum Uruguay—the latter where I served as a mentor and judge in the buildathon.
- Secure 23 partnerships and driving 5 integrations in collaboration with the other members of the DAO Council
- Hosting 8 Demo Thursdays with the most influential projects in the Push ecosystem.
- 3 issues of the Push DAO Newsletter.
Motivation
I’m particularly drawn to this role because of its focus on creating clarity from distributed data. I enjoy helping design frameworks that make information comparable, meaningful, and actionable, from identifying the most representative metrics to synthesizing inputs into structured narratives that support ecosystem understanding, while still accounting for the unique characteristics and key dynamics of each region.
My experience working with the Scroll community has been very rewarding, and this moment of advancing toward data availability across infrastructure, regulation, and off-chain payment mechanisms is incredibly exciting. I would love to contribute my passion and experience to help deliver a clear State of Scroll.
Availability (next 8–10 weeks):
Available to contribute actively over the next 8–10 weeks, under a flexible schedule adaptable to different time zones.
There are no major constraints that would affect participation during this period.
Potential conflicts of interest:
I’m currently Chapter Lead of H.E.R. DAO Colombia.
This doesn’t represent any conflict of interest with contributing to Scroll DAO.