Proposal: Mexico Local Node

[HumbertoBesso]

Proposal Title: Mexico Mobile Scroll Node: A Founder-focused Onboarding and Support program

Proposal Type: Local Node - Community

Authors: @HumbertoBesso

Status: Ready for discussion

Category: Community

Summary

This proposal requests $30,000 USD in funding for a 3-month pilot phase to establish a mobile Local Community Scroll Node in Mexico, operating via the “Urbanika” bus. This initiative aims to be a dynamic, hyper-local operational arm of Scroll, traveling across Mexico to source, onboard, and support founders and Web3 builders. Support will be delivered through a hybrid Venture Studio/Grant-Prep model, providing intensive mentorship and workshops via a hybrid (online/IRL) cohort program facilitated by a network of national allies. This program does not involve taking equity. Instead, participants commit to building mainly within the Scroll ecosystem for at least one year post-program. Success will be measured by the number of Mexican teams joining Open Zero and Open Campus, as well as the number of Mexican teams receiving grants. Additional metrics to measure are contributions to the Scroll network growth (TVL, Transactions, MAUs). The primary expected outcome is the successful launch of a pilot cohort, demonstrating a viable model for talent onboarding and ecosystem growth for Scroll in Mexico, with measurable results within the 3-month timeframe.

Motivation

Mexico presents a significant opportunity for Scroll, boasting a vibrant tech community, strong university networks, favorable government experimentation, a large digital remittance market, and growing DeFi adoption. This program directly supports the Scroll DAO Local Nodes program’s goals by:

1. Supporting Founders & Builders: Actively seeking and nurturing high-potential individuals to build impactful projects on Scroll.
2. Creating DAO Pathways: Preparing builders to successfully engage with and leverage Scroll’s official grant and support programs, increasing high-quality Mexican representation.
3. Nurturing Talent: Developing skills needed for sustainable Web3 projects.
   la publicaciónla publicación
   The “Urbanika” bus offers unique reach across Mexico, maximizing talent discovery and visibility. This hybrid model blends the intensive support of a Venture Studio with the flexibility and ecosystem-alignment of a grant preparation program, focusing on measurable contributions to Scroll’s network health and builder community growth.

Execution

1. Operational:la publicación

• Mexican-focused research: This local node will begin by identifying founders and talented builders, mapping their locations, the verticals they are working in, their pain points, and the traction they’ve got.

• Mobile Unit (Urbanika Bus): The core outreach and engagement hub, outfitted and branded (co-created Scroll theme design needed).

• National Network: Onboarding activities are carried out locally via the bus and allies. The cohort program is catered by cross-efforts from ongoing initiatives in the region, such as those coming from Eth Mexico. This extensive network of allies will bring cross-industry and multi-disciplinary expertise and resources

• Hackathon head hunting. Mexican winners from hackathons will be contacted to funnel them to the Open Economy Program.

• Builder Program (Hybrid VS/Grant-Prep Model):

  • Sourcing & Onboarding: Recruitment via bus outreach activities, ally referrals, and direct applications through social media. Selected participants join the pilot hybrid cohort.

  • Commitment: Participants agree to build mainly on Scroll for at least one year post-program. No equity is taken.
    Note0: We revisited the proposal based on comments to it and based on the values, vision, and mission of Scroll where the multichain and open source code are key. Therefore, we switched to “mainly” instead of “exclusively”. We want to support founders to build products that are massively adopted and that requires a multi-chain approach, however, as part of Scroll we want that the TVL is mainly increased at our chain. We will work with the Foundation, the DAO, and the mentors to guide our founders’ plan to make this happen.

  • Curriculum: Designed based on insights from “Research to inform a builder support strategy” and the initial research (pain points and verticals). Note: Access to these research documents is required for curriculum finalization. Topics may include Scroll tech, ZK, smart contracts, DeFi, RWA, governance, AI, product development, legal, marketing, admin, pitching, and specifically preparing for Scroll Grant/Open applications.

  • Delivery: Uses a Flipped Classroom approach. Mentors provide study materials/homework beforehand; class time focuses on Q&A, practical application, and collaborative problem-solving. Delivered via online Masterclasses (recorded for reuse) and mentorship sessions, plus IRL work sessions/networking hosted in free spaces provided by allies (universities, corporate offices, etc.).

  • Support: Allies provide resources (connections, expertise, potential partnerships) and mentorship.

  • Open Economy funneling. The program explicitly aims to prepare founders to apply for Scroll Grants, Scroll Open, and Scroll Campus resources post-cohort.

• Pilot Tour (3 Months):

  • Months 1-2: CDMX. Setup, ally outreach, launch, recruitment, cohort selection. Begin online modules & IRL sessions in ally spaces. Announce Puebla visit.
  • Months 3: Puebla. Continue recruitment (if applicable), host IRL workshops/mentorship, engage local hubs. Final pilot sessions, performance review, data collection, reporting, planning.

• Project Management: Tracked via shared tools. Regular syncs with allies and Scroll Foundation.

Calendar of activities

We have started working (besides creating this proposal). We will already give a workshop and a conference about Scroll for a university in Mexico on June 6th.

The following activities may vary as we make agreements with local communities in Mexico City and Puebla.

May

June

July

August

Sept

Note1: The Sept activities will be updated when we have more insights on what founders and builders need. The updates regarding that month will happen when the next proposal is presented to the forum.

2. Personnel & Resources:

• Core Team (Pilot Phase):

  • Project Lead: Oversees operation, budget, bus logistics, event organizing, stakeholder/ally relations, reporting. Salary: $1,263/month.
  • Builder Program Manager: Manages cohort program, curriculum deployment, participant communication, mentor coordination. Salary: $1,263/month.
  • Public Relations & Event Organization Support: Community engagement and event logistics. Salary: $1,263/month.
    Note2: The budget was updated after re-distributing the budget for social media. More on that below.

• Mentors (Contract): ~5-10 experts (Legal, Marketing, Admin, Tech [ZK/DeFi/RWA/Scroll], AI, or whatever knowledge our cohort needs). Paid $40-$60/hr for Masterclass creation and on-demand support.

• Allies Network: Organizations/individuals (e.g., Frutero Club, BandaWeb3, EspacioCripto, CriptoUNAM, Ethereum Cinco de Mayo, Ethereum México) providing scouting, mentorship, resources, and event spaces.

• Resources Needed:

  • People with Venture Studio / Builder Program experience (e.g., Frutero, RnDAO, Web3 Incubator experts).
  • Urbanika partnership for the bus and community insights.
  • Co-created design for the Scroll theme on the bus.
  • Insights from the specified research documents.
  • Dedicated Curriculum Planning effort.
  • List of potential allies (initial list provided above).
  • Access to Scroll educational resources (LevelUP).
  • Support from Scroll Foundation.

Role description

Project Leader @HumbertoBesso

Primary Responsibility: Strategic oversight and operational governance.
Key Functions:

• Holds full accountability for project delivery, impact metrics, and budget management.
• Reports directly to the Scroll DAO and coordinates with other regional nodes to ensure alignment and collaboration across the broader ecosystem.
• Oversees cross-functional roles to keep the project aligned with Scroll’s strategic objectives.
• Ensures the program is consistently visible across social and media channels, and that its brand narrative is clear, aligned, and compelling.
• Manages stakeholder relationships, including the Scroll core team, sponsors, strategic partners — and critically, listens actively to builders and founders to ensure the program evolves based on their feedback and needs.
• Co-organizes all in-person and virtual events and maintains a strong on-site and digital presence.
• Continuously monitors and optimizes project execution based on data, outcomes, and community insights.

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Public Relations & Event Organization Support @Dorian

Primary Responsibility: Community engagement and event logistics.
Key Functions:

• Leads onboarding and relationship management for cohort members, mentors, and ecosystem allies (including universities, businesses, and government entities).
• Designs, coordinates, and delivers all in-person and virtual events — including founders circles, mentorship sessions, workshops, meetups, and public showcases.
• Supports the development and distribution of communications materials, announcements, and post-event reporting to stakeholders and the broader ecosystem.Public Relations & Event Organization Support

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Builder Program Manager @aleinweb3

Primary Responsibility: Cohort operations and educational program design.
Key Functions:

• Designs the program to meet the actual needs of selected founders, ensuring strategic and technical alignment with Scroll’s Open Economy vision and infrastructure.
• Manages the learning journey of the cohort, including curriculum design, session planning, and milestone tracking.
• Recruits, engages, and supports mentors and subject-matter experts who provide guidance throughout the program.
• Offers tailored support to founders, ensures continuous progress, and facilitates their integration into the Scroll builder ecosystem.
• Participates in the interviewing and selection process of founders together with the Project Leader and Public Relations Lead, ensuring consistency and alignment across all dimensions of the program.

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Social Media Lead (Brenda Magaña)

Primary Responsibility: Content production and community visibility.
Key Functions:

• Creates, edits, and publishes high-quality short-form content (videos, images, carousels) to showcase program milestones, founder stories, events, and ecosystem updates.
• Writes engaging, platform-optimized copy for Instagram and X, including posts, threads, captions, and community responses.
• Coordinates with the Project Leader and PR Lead to align content with key program moments (launches, events, announcements).
• Develops a consistent posting schedule and maintains active interaction with the online community to drive reach and engagement.
• Ensures visual and tonal consistency across all assets, respecting Scroll’s branding guidelines and narrative direction.

3. Financial (Pilot Phase - 3 Months):

• Total Pilot Budget: $30,000 USD → 39,686.31 SCR
• Average Monthly Budget: $10,000 USD → 41,407.86 SCR
  Note 3: SCR price used to calculte was: $0.2415. Source: Coingecko
  on June 20th at about 13:30 hrs GMT-6

Category	Monthly Cost (USD)	Total 3-Month Cost (USD)	Monthly Cost (SCR)	Total 3-Month Cost (SCR)	Notes
Project Leader	$1,265.00	$3,795.00	SCR 5,238.10	SCR 15,714.29	Oversees the entire operation.
Public relations support and event organization support	$1,265.00	$3,795.00	SCR 5,238.10	SCR 15,714.29	Onboarding of cohort members, mentors, and allies + Event design & logistics
Builder Program Manager	$1,265.00	$3,795.00	SCR 5,238.10	SCR 15,714.29	Manages cohort, curriculum, mentors.
Mentors	$1,600.00	$4,800.00	SCR 6,625.26	SCR 19,875.78	Masterclass creation & on-demand support (~$40-60/hr).
Social media	$360.00	$1,080.00	SCR 1,490.68	SCR 4,472.05	Posts and generates content.
Bounties for Scroll engagement	$200.00	$600.00	SCR 828.16	SCR 2,484.47	Level UP bounties for onboarding students and others to Scroll and Web3
Tools	$90.66	$271.98	SCR 375.40	SCR 1,126.21	3 months for Notion ($108), ChatGPT ($60), Canva Pro ($52), CapCut ($52)
Bus Operations	$1,500.00	$4,500.00	SCR 6,211.18	SCR 18,633.54	Exclusiveness agreement, branding, fuel, insurance, set up of events, co-work space, maintenance, driver, WiFi.
Program & Events	$1,304.34	$3,913.02	SCR 5,400.99	SCR 16,202.98	Materials, online tools, minimal IRL logistics (using free ally spaces).
Ally Network Incentives	$0.00	$450.00	SCR 0.00	SCR 1,863.35	Finder’s fees for referring Mexican projects that register to Open Scroll & Success commissions for projects accepted/winning at Open Scroll, Open Campus or grants.
Buffer budget	$1,000.00	$3,000.00	SCR 4,140.79	SCR 12,422.36	To cover unexpected scenarios
TOTAL	$9,850.00	$30,000.00	SCR 40,786.75	SCR 124,223.60

Note4: Funds were re-distributed due to two main reasons. First, the Ally Network Incentive was too high. Second, the Scroll Foundation requesting to not have a dedicated Scroll Mx channel and instead use our existing channels. The update was on the following items:

• Salaries: an increase of $15 usd to each member.
• Mentors: an increase of $350 usd to hire more mentors or get better ones.
• Social media: a decrease of $140 usd.
• Program & evens: an increase of $304.34 usd. With this increase we can fund merch, scholarships, and deliver higher quality events.
• Ally Network incentives: We reduced the finders’ fee to $25 for ten high quality projects that are accepted to Open Scroll and $100 usd fee for those referring the two Mexican projects that win Open Scroll.
  Note 5: The funds not used will be used for the next stage of the node or returned to the Foundation if the node ceases to exist.
  Note 6: Funds managed via multi-sig.

Evaluation

• Desired Outcome: Validate a scalable model for onboarding Mexican founders into Scroll’s Open Economy — growing high-quality participation, driving measurable network impact, and positioning the Mexico Local Node as a model for broader LATAM initiatives in the future.

The success of the Mexico Mobile Scroll Node pilot will be measured through clear, aligned KPIs — based directly on the Scroll Foundation’s guidelines for Local Nodes. This ensures consistent tracking, transparent reporting, and comparability with other Nodes globally.

KPIs Aligned with Scroll Foundation

KPI Category	Base Goal	Over-Achieved Goal
Open Economy Registrations	100+ registrations supported by Local Node	200+ registrations
Public-Facing Initiatives (online / offline)	4 initiatives per month (events, workshops, talks, hackathons)	8+ initiatives per month
High-Quality Participants	5 strong founders/builders identified with Scroll Core ≥ 3 founders applying to Scroll Grants / Open Zero / Open Campus	≥ 1 Mexican founder/team accepted in Open Zero or Open Campus + ≥ 5 founders continuing to build on Scroll post-program
Positive Community Sentiment	≥ 80% positive satisfaction (via surveys & feedback)	≥ 90% positive sentiment
Timely Reporting	≤ 2 late reports + ≥ 80% attendance in Local Nodes calls + ≥ 1 Local Node MX-specific update call	All reports on time Full attendance + ≥ 3 Local Node MX-specific update calls
Governance Participation	Active participation in ≥ 3 forum posts/proposals/evaluations related to Local Nodes	Full engagement in all new Local Nodes-related threads
Contribution to Scroll Network (TVL / TX / MAUs)	≥ 2 post-cohort projects contributing to Scroll TVL / TX / MAUs in following quarter	≥ 5 projects generating on-chain activity within 6 months
Mapping & CRM of Talent	Map of ≥ 50 active builders/founders in Mexico CRM with contact & conversion tracking	Map of ≥ 100 builders/founders CRM with full tracking of follow-up and outcomes
Geographic Reach	CDMX + Puebla	CDMX + Puebla + Other city

These KPIs will be tracked using CRM tools, surveys, event tracking, ally reports, on-chain Scroll data, and structured reporting — with regular updates posted to the Scroll Forum as well as monthly syncs with the Scroll Foundation team.

Ally Income Model:

1. Finder’s Fee: $25 USD cash payment per referred team accepted into and actively participating in the cohort.
2. Success Commission: $100 USD cash payment per referred team upon successful completion of the cohort AND successful application/acceptance into a Scroll resource program (e.g., Grants, Scroll Open funding, etc.).

Conclusion

This proposal outlines a 3-month, $30k pilot for the Mexican mobile local Scroll Node initiative. Merging intensive support inspired by Venture Studios with the flexibility and ecosystem focus of a grant-prep program (without taking equity). This action plan leverages the Urbanika bus and a national ally network. The program aims to cultivate Scroll builders, measured by their contribution to network growth and success in accessing further Scroll resources. This unique, non-equity model fosters deep ecosystem alignment and strengthens the pipeline of Mexican talent building on Scroll.