# EGC Marketing RFC
**URL:** https://forum.scroll.io/t/egc-marketing-rfc/1266
**Category:** Ecosystem Growth
**Tags:** announcement, proposal
**Created:** [October 16, 2025, 7:52pm UTC](https://forum.scroll.io/t/egc-marketing-rfc/1266 "2025-10-16T19:52:16Z")
**Posts on this page:** 7
**Page:** 1
### Author:  [@natalie](https://forum.scroll.io/u/natalie)
#### Post date: [October 16, 2025, 7:52pm UTC](https://forum.scroll.io/t/egc-marketing-rfc/1266/1 "2025-10-16T19:52:16Z")
**Authors:** EGC (Tag @natalie & @jashar on any subsequent posts)
**Collaborators:** Scroll Labs (Emily Lin, Juan Molina)
**Date:** October 2025
**Status:** Request for Comments (RFC)
**Purpose:** Collect feedback on a proposed Marketing Programme that will form the basis for an upcoming RFP.
**Note:** This plan outlines a tentative framework for discussion and will be refined based on the quality and focus of applications received. The scope and budget allocations across tracks may evolve accordingly.
* * *
## **1. Context and Goal**
The **Ecosystem Growth Council (EGC)** proposes launching a **Scroll Marketing Programme** to unify and scale Scroll’s marketing, content, and community efforts across Labs, Open Economy (OE), and the broader ecosystem.
The programme aims to create a **cohesive marketing system** that:
- **Engages and grows end users** through clear storytelling, relatable narratives, and accessible products.
- **Expands Scroll’s marketing capacity** by equipping founders and ecosystem teams with reusable tools, templates, and collateral.
- **Aligns all marketing, community, and product narratives** under one consistent brand and message across Scroll, OE, and ecosystem projects.
The EGC plans to allocate **around one third of its budget (~500,000 SCR)** to this initiative.
## **2. Programme Structure**
The proposed programme consists of **three complementary tracks** that can run in parallel and reinforce each other.
### **Track 1: Creator Fund / UGC + Garden**
- Launch a pilot Scroll Creator Fund to experiment with scalable user-generated content (UGC) around Scroll products and narratives.
- Focus initial storytelling on Garden and USX, with a clear brief structure, QA, and performance metrics for creators.
- Build an international content engine that can surface authentic, community-driven stories.
- Narrative focus: breaking out of the Twitter bubble by meeting people where they already are and creating smoother on-ramps into crypto.
- Seek creators interested in two content directions:
- Use this track to **test scalable formats** such as [Posted App](https://postedapp.com/), identify high-performing creators, and amplify visibility for consumer-facing products.
- Include an optional matching model for OE projects and consumer apps: if an OE project wants to run a $5K creator campaign, the fund could match 50% and help source creators through the open programme.
- This fund could also **support specific campaigns** rather than just ongoing content creation.
- This track will serve as a scaffolding model, where the EGC provides structure, guidance, and learning materials, while the budget for campaign execution is primarily managed by Labs.
- Labs will pool this with their existing creator outreach programmes that already have a track record of success. The EGC-run fund will instead focus on sourcing and onboarding new or aspiring crypto UGC creators.
- Thematically, the fund can focus on stablecoin education (linked to Garden / USX) and on supporting OE projects that target consumer adoption.
- Any OE project that wishes to participate must co-fund its campaign, contribute time for training, and set up paid attribution tracking (e.g. UTM or analytics tooling) - a key learning opportunity supported by the EGC.
- The budget split between EGC and Labs will depend on pilot performance and the number of participating projects; the shared goal is to iterate and improve rather than wait for full programme formalisation.
### **Track 2: Unified Marketing Campaign**
- Expand the **existing unified brand initiative** to cover the entire Scroll ecosystem.
- Develop a **narrative spine** and **asset kit** that can be reused by Labs, OE, the community, and ecosystem teams.
- Create an **Ecosystem Resource Hub** with unified messaging, pitch decks, visuals, case studies, and content guidelines.
- Include **distribution mechanisms** for content syndication and community engagement across X, Discord, TikTok, Linkedin and regional channels.
- Feature **ecosystem spotlights** to highlight successful projects and products that demonstrate Scroll’s value.
Rather than duplicating the ongoing rebranding initiatives, this track is designed to **extend and operationalize** its outcomes, turning the refreshed brand identity into tangible narratives, campaigns, and shareable content. The goal is to amplify, test, and distribute the new brand story across channels and audiences, ensuring that the work from the rebranding initiative translates into measurable awareness and engagement across the wider ecosystem.
### **Track 3: Support for Open Economy Founders**
- Provide **marketing & sales enablement** and visibility support for founders participating in **OE Season 3** and future cohorts.
- Offer **mentoring, templates, and storytelling guidance** to help teams communicate their value propositions effectively.
- Help OE founders become **self-sufficient in growth and content creation** while maintaining alignment with Scroll’s brand.
- Publish **case studies and cross-promotions** for OE projects to amplify reach and create a virtuous cycle of success stories.
## **3. Product & Marketing Focus**
- **USX** : Core growth lever for Scroll through real-world distribution and liquidity.
- **Garden (V1)**: Positioned as a **high-yield crypto savings account** with a mobile-first UX and radical transparency about risk.
- **Audience Focus** : End users are the **north star** ; founders serve as the **funnel** to reach them. **OE Season 3** will focus on a small set of mobile-first founders tightly aligned with Scroll’s strategic direction.
- This focus should be aligned amongst the broader group Labs, EGC, …
## **4. What “Unified” Should Mean**
- Consistency across **Scroll’s brand surfaces** (website, social channels, events) and the wider **Scroll ecosystem**.
- Empower ecosystem teams with **reusable collateral** and potential **co-brand kits** to support local and product-level marketing.
- Strengthen the **feedback loops** between Labs, OE, and DAO marketing efforts for shared visibility and learning.
## **5. Next Steps / Feedback Requested**
This RFC will inform a detailed RFP for the Marketing Programme.
We welcome input on:
- The different **tracks -** also **prioritization**.
- Suggestions for **KPIs** across founders, distribution, delivery, and retention.
- How **Labs, OE, and EGC** should coordinate execution and reporting.
- Existing **assets or initiatives** that should be integrated into the unified framework.
- Please provide feedback and comments on this RFC **within the next 10 days**.
Looking forward to hearing your thoughts!!
Best,
The EGC
---
### Author:  [@ChatterPay](https://forum.scroll.io/u/ChatterPay)
#### Post date: [October 28, 2025, 3:38pm UTC](https://forum.scroll.io/t/egc-marketing-rfc/1266/2 "2025-10-28T15:38:29Z")
Mainly from **ChatterPay**.
I’d add the idea of organizing **workshops or training sessions** for those in **marketing or community management roles** across different projects, with the goal of **onboarding them into this program** and **co-developing the campaigns together**.
Instead of leaving it entirely up to each project to submit proposals, this approach ensures that the unified concept makes sense, allowing all execution teams to work **aligned, coordinated, and with clear objectives**.
**Acting as one team** creates a sense of belonging and helps foster campaigns with **greater awareness, coherence, and reciprocity**.
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### Author:  [@HumbertoBesso](https://forum.scroll.io/u/HumbertoBesso)
#### Post date: [October 28, 2025, 8:25pm UTC](https://forum.scroll.io/t/egc-marketing-rfc/1266/3 "2025-10-28T20:25:59Z")
Interesting.
Based on the experience with Mx local node, I share the following comments:
- Founders are looking for ways to continue their builder path, for that they need: i) capital for becoming a part time or full time founder/builder, ii) a team or talent pool that already has context regarding Scroll, iii) local and international adoption campaigns.
---
### Author:  [@ModularCrypto](https://forum.scroll.io/u/ModularCrypto)
#### Post date: [October 29, 2025, 11:34am UTC](https://forum.scroll.io/t/egc-marketing-rfc/1266/4 "2025-10-29T11:34:51Z")
We believe this proposal is highly relevant and well-aligned with Scroll’s long-term vision of building a strong, coordinated global ecosystem.
Modular fully supports this initiative and sees great potential to strengthen how Scroll communicates its values and impact worldwide.
We suggest:
**Include Local Nodes** as active channels for content, community stories, and feedback.
**Add local KPIs** (builders, events, activations) connected to global campaigns.
**Highlight storytelling + governance** , showing real community impact and Scroll’s coordination culture.
Overall, we support the direction and recommend **a closer integration between global marketing and local initiatives** to create stronger alignment and decentralized impact.
---
### Author:  [@0xtommythomas](https://forum.scroll.io/u/0xtommythomas)
#### Post date: [October 29, 2025, 3:21pm UTC](https://forum.scroll.io/t/egc-marketing-rfc/1266/5 "2025-10-29T15:21:40Z")
Keen on the three track structure; each track thoughtfully bridges the gap from brand to distribution. I’m particularly excited about the support for Open Economy founders; there are meaningful levers across the ecosystem we can activate to strengthen distribution for OE teams. We’ve already seen promising examples, and with tighter alignment across teams, we can do even more.
A couple of questions I’m contemplating regarding this RFC:
- Who owns final editorial authority across Labs, OE, and EGC, and how will updates be maintained and propagated through the Ecosystem Resource Hub (e.g., versioning, approvals, change logs)?
- How will creator vetting, content review, and brand safety be managed across regions and languages? I imagine there might need to be a escalation path for compliance issues.
---
### Author:  [@Curia](https://forum.scroll.io/u/Curia)
#### Post date: [November 3, 2025, 9:33am UTC](https://forum.scroll.io/t/egc-marketing-rfc/1266/6 "2025-11-03T09:33:19Z")
Thanks @natalie & @jashar for this proposal. We’ve already seen the Track 1 campaign go live, which is great, and we’re looking forward to seeing it gain wider participation. Just to clarify, could you share how the one‑third of the budget will be allocated across the three tracks?
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### Author:  [@KarlaGod](https://forum.scroll.io/u/KarlaGod)
#### Post date: [November 14, 2025, 3:21pm UTC](https://forum.scroll.io/t/egc-marketing-rfc/1266/7 "2025-11-14T15:21:48Z")
Hello Natalie and @jashar ,
Thank you for sharing the “EGC Marketing RFC” and the three-track framework. I’m excited to share how _ **@ web3BMedia** _ Studio can support Tracks 1 (Creator Fund / UGC + Garden), 2 (Unified Marketing Campaign), and 3 (Support for Open Economy Founders) with tailored content, creator training for scroll, and activation incentives.
**What we offer:**
- We design full content pipelines: • Narrative-driven short videos • Explainer animations • Founder-spotlight interviews • UGC formats for social channels that humanize the Scroll story.
- We run creator training sessions: Deep-dive workshops for UGC/creator talent focused on Web3 storytelling, platform-optimised formats (TikTok, X, YouTube Shorts), and brand alignment with Scroll’s themes.
- We build incentive models for activation: Structured buckets for creators (e.g., milestone grants, editorial features, ecosystem credits) and co-branded campaigns with Scroll ecosystem projects to drive measurable output and engagement.
**Proof of** **@ web3bmedia** **work:**
- We’ve delivered 50+ Web3 content pieces for multiple chains and public-goods orgs in the last 2 quarters.
- Developed multi-region storytelling campaigns (Africa, LATAM, Global South) through the B\<\>rder/ess initiative and Money Army strategy on Base.
- We’ve created explainer videos translating complex blockchain topics into accessible formats, like the “educational / UGC” sub-track you described.
**How we align with your tracks:**
- Track 1: We’ll source and train creators globally for UGC campaigns tied to Garden/USX; pair with incentive models and amplify via story formats.
- Track 2: We’ll produce a reusable “asset kit” of videos, templates, explainer animations, and narrative guidelines for Scroll’s Ecosystem Resource Hub.
- Track 3: We’ll work with OE founders, run storytelling workshops, help them package their value prop into video + UGC campaigns, and amplify as case-studies of Scroll’s ecosystem success.
We believe our combination of content execution, creator training infrastructures, technical understanding of DLT systems, and incentive design can accelerate Scroll’s marketing narrative and grow its builder ecosystem to improve adoption.
I’d welcome the opportunity to present a mini-pilot roadmap and collaborate on selecting KPIs, creator onboarding processes, and campaign metrics.
Thank you for your time and consideration. We look forward to helping you tell the Scroll story at scale.
**Warm regards
KarlaGod
Creative Director,** @ Web3Bmedia
